Privacy policy

Last updated: July 21, 2026

Luxe Vitae respects your privacy and is committed to handling personal information with care, transparency, and intention.

This Privacy Policy explains how Luxe Vitae, operated by Jessica Mari Medrano (“Luxe Vitae,” “we,” “us,” or “our”), collects, uses, stores, and discloses personal information when you:

• Visit or interact with our website;

• Purchase or inquire about coaching services;

• Schedule or participate in coaching through Healthie;

• Complete intake, consent, membership, or contact forms;

• Communicate with us through Tidio, email, WhatsApp, Healthie, or another communication channel;

• Join or participate in Vitae Vibe;

• Subscribe to emails or other communications; or

• Otherwise interact with Luxe Vitae and its related services.

Our website and online store are powered by Shopify. We also use third-party platforms, including Healthie and Tidio, to support coaching, scheduling, communications, forms, payments, and customer service.

Together, the website, coaching services, programs, community offerings, communications, digital tools, and related features are referred to in this Privacy Policy as the “Services.”

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood the practices described in this Privacy Policy.

If there is a conflict between this Privacy Policy and our Terms of Service concerning the collection, use, or disclosure of personal information, this Privacy Policy will control.

1. Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be associated with you.

Personal information does not include information that has been anonymized or de-identified so that it can no longer reasonably identify you.

The information we collect depends on how you interact with Luxe Vitae and may include the following categories.

Contact Information

We may collect:

• Your name;

• Email address;

• Telephone or WhatsApp number;

• Billing address;

• Country, region, or general location;

• Preferred language;

• Communication preferences; and

• Other contact information you voluntarily provide.

Account and Profile Information

When you create or use an account through Shopify, Healthie, or another service provider, we may receive or process:

• Username or account identifier;

• Password or authentication information managed by the platform;

• Profile preferences;

• Appointment history;

• Program or package information;

• Account settings; and

• Information connected to your client or customer profile.

We generally do not have access to your complete password when it is managed by a third-party platform.

Transaction and Payment Information

When you make a purchase, enroll in a service, or arrange a payment, we or our payment service providers may process:

• Services or packages purchased;

• Transaction amount;

• Currency;

• Payment status;

• Payment method;

• Billing information;

• Invoice information;

• Payment confirmation;

• Refund, cancellation, or dispute information; and

• Transaction history.

Payments may be processed through Shopify, Healthie, or their payment-processing partners.

Luxe Vitae generally receives transaction records and confirmation of payment rather than your complete payment-card number or banking credentials. Payment processors handle payment information under their own privacy notices and security practices.

Website, Device, and Usage Information

When you visit or use our website, information may be collected automatically, including:

• Internet Protocol address;

• Browser type;

• Device type;

• Operating system;

• Device identifiers;

• Language and regional settings;

• Network connection information;

• Pages viewed;

• Links or buttons selected;

• Referring website;

• Date and time of visits;

• Interaction with forms, chat tools, or website features;

• Shopping-cart activity; and

• General website-use information.

This information may be collected through cookies, pixels, tags, local storage, analytics tools, and similar technologies.

Communications

We collect the information you choose to include when communicating with us through:

• Website forms;

• Healthie;

• Tidio chat;

• Email;

• WhatsApp;

• Social media;

• Telephone or video communication; and

• Other communication channels.

This may include your contact details, questions, requests, scheduling information, service interests, feedback, documents, photographs, audio, video, or other information you voluntarily provide.

2. Coaching and Wellness-Related Information

When you inquire about, enroll in, or participate in coaching, you may voluntarily provide information regarding your:

• Personal goals;

• Lifestyle;

• Daily routines;

• Habits;

• Wellness interests;

• Mindset;

• Emotional experiences;

• Relationships;

• Personal values;

• Purpose or life direction;

• Work or business circumstances;

• Leadership goals;

• Challenges, patterns, or areas of concern;

• Desired changes;

• Coaching progress;

• Reflections;

• Session preparation;

• Session experiences; and

• Other information relevant to your coaching objectives.

This information may be provided through intake forms, questionnaires, agreements, messages, coaching conversations, notes, exercises, assessments, or other coaching materials.

Some of this information may be considered sensitive personal information under applicable privacy laws.

You are not required to provide information that is not reasonably necessary for your coaching experience. Please use care when deciding what information to disclose.

Luxe Vitae provides coaching, education, guidance, reflection, and personal-development support. Luxe Vitae is not a medical provider, mental-health provider, psychotherapy practice, emergency service, or other licensed healthcare service.

Information provided to Luxe Vitae is not automatically considered protected health information under the United States Health Insurance Portability and Accountability Act, commonly known as HIPAA, merely because it relates to health, wellness, emotions, or personal circumstances.

The privacy protections that apply to your information may depend on the service, platform, location, and applicable law.

3. Healthie Information

Luxe Vitae may use Healthie to support certain coaching and administrative services, including:

• Client account creation;

• Appointment scheduling;

• Intake and reflection forms;

• Coaching agreements and consents;

• Client questionnaires;

• Secure messaging;

• Virtual sessions;

• Coaching notes or records;

• Package enrollment;

• Invoices and payment processing;

• File or resource sharing; and

• Other client-management functions.

Information entered into Healthie is processed through Healthie’s platform and may also be accessible to Luxe Vitae as reasonably necessary to provide the coaching services you request.

Healthie operates under its own privacy policy, terms, and security practices. Your use of Healthie may also be subject to Healthie’s client-facing terms and notices.

Healthie is our preferred platform for information that is confidential or directly connected to your coaching experience.

However, no electronic platform can guarantee complete security, and you remain responsible for using reasonable care when accessing your account and communicating online.

4. Tidio Chat and Automated Assistance

Our website may use Tidio to provide live chat, automated responses, customer support, and general information about Luxe Vitae services.

When you interact with the chat feature, Tidio or Luxe Vitae may process:

• Your name;

• Email address;

• Telephone number;

• Chat messages;

• Contact-form responses;

• Pages visited;

• Time and date of the conversation;

• Device and browser information;

• Internet Protocol address;

• Communication history; and

• Other information you voluntarily enter into the chat.

Some chat responses may be generated or assisted by automated technology or artificial intelligence.

Automated chat is intended to provide general information and administrative support. It should not be relied upon as individualized coaching, medical advice, mental-health advice, emergency assistance, legal advice, or financial advice.

Please do not submit sensitive medical information, mental-health information, identification documents, complete payment-card information, passwords, emergency information, or other highly confidential material through Tidio chat.

When appropriate, we may invite you to continue a conversation through Healthie, email, WhatsApp, or another channel.

5. Vitae Vibe Community Information

Vitae Vibe is a community initiative connected to Luxe Vitae.

When you apply to join, register for, or participate in Vitae Vibe, we may collect:

• Your name;

• Email address;

• Telephone or WhatsApp number;

• Country or general region;

• Preferred language;

• Membership-form responses;

• Agreement to community guidelines;

• Event or activity registrations;

• Attendance information;

• Community communications;

• Feedback; and

• Other information you voluntarily provide.

We may use this information to:

• Review and manage membership;

• Communicate community information;

• Organize activities and gatherings;

• Maintain community safety;

• Enforce community rules;

• Respond to questions;

• Improve community experiences; and

• Notify members about relevant Vitae Vibe activities.

Joining Vitae Vibe does not automatically enroll you in paid Luxe Vitae coaching services.

Joining Vitae Vibe also does not automatically subscribe you to unrelated promotional marketing unless you separately consent or applicable law otherwise permits the communication.

Photographs, recordings, testimonials, or personal stories will not be used publicly merely because you joined Vitae Vibe. Where appropriate, we will request separate permission before using identifiable member content for promotional purposes.

6. Email and WhatsApp Communications

When you communicate with us through email or WhatsApp, we may collect and retain:

• Your name;

• Email address;

• Telephone or WhatsApp number;

• Profile information visible through the platform;

• The contents of your messages;

• Appointment or scheduling information;

• Service inquiries;

• Administrative communications;

• Documents, images, audio, or other materials you voluntarily send;

• Communication dates and history; and

• Communication preferences.

Email and WhatsApp may be used for:

• General inquiries;

• Appointment coordination;

• Customer support;

• Administrative updates;

• Community communications;

• Service information;

• Follow-up messages; and

• Other communications you request or authorize.

Ordinary email and WhatsApp should not be considered completely secure channels for highly sensitive or confidential coaching information.

Please avoid sending passwords, complete financial credentials, detailed medical records, identification documents, emergency information, or other highly sensitive material through email or WhatsApp.

Where appropriate, we may direct you to Healthie or another more suitable platform.

WhatsApp and email service providers process information under their own privacy policies and terms.

7. Sources of Personal Information

We may collect personal information from the following sources.

Directly From You

We collect information directly from you when you:

• Visit or use the Services;

• Submit a form;

• Contact us;

• Join Vitae Vibe;

• Create an account;

• Schedule an appointment;

• Purchase or enroll in a service;

• Complete coaching documents;

• Participate in coaching;

• Subscribe to communications; or

• Otherwise voluntarily provide information.

Automatically Through the Services

We may collect information automatically when you visit or interact with the website, including through cookies, analytics tools, chat technology, device information, and similar technologies.

From Service Providers

We may receive information from service providers that help us operate the Services, including:

• Shopify;

• Healthie;

• Tidio;

• Payment processors;

• Email providers;

• Scheduling providers;

• Website analytics providers;

• Communication platforms;

• Cloud-storage providers; and

• Other technology or professional service providers.

From Partners or Other Third Parties

We may receive personal information from referral sources, business partners, social media platforms, event organizers, or other third parties where permitted by law or when you have authorized the disclosure.

8. How We Use Personal Information

Depending on your relationship with Luxe Vitae, we may use personal information for the following purposes.

Providing the Services

We may use your information to:

• Respond to inquiries;

• Provide information about our services;

• Create and manage accounts;

• Process enrollment;

• Schedule and conduct appointments;

• Provide coaching;

• Personalize coaching discussions and materials;

• Manage Vitae Vibe membership;

• Process transactions;

• Send service-related information;

• Provide resources;

• Maintain coaching or administrative records;

• Deliver customer support; and

• Fulfill our agreements with you.

Supporting Coaching and Client Relationships

We may use information you provide to:

• Understand your stated goals;

• Prepare for sessions;

• Facilitate reflection;

• Support continuity between sessions;

• Identify topics you have chosen to explore;

• Provide educational resources;

• Record agreed-upon next steps;

• Manage the coaching relationship; and

• Improve the relevance and organization of our services.

We do not use coaching information to diagnose, treat, or provide licensed medical or mental-health services.

Communicating With You

We may use your information to:

• Respond to messages;

• Confirm appointments;

• Send reminders;

• Provide administrative updates;

• Communicate changes to services;

• Address questions or concerns;

• Maintain our business relationship; and

• Send communications you request.

Marketing and Promotional Communications

Where permitted by law, or with your consent when required, we may use your contact information to send:

• Newsletters;

• Educational content;

• Program announcements;

• Community information;

• Offers;

• Event invitations; and

• Other promotional communications.

You may unsubscribe from promotional emails by using the unsubscribe link included in the message.

You may request that we stop promotional WhatsApp communications by replying with a clear request to unsubscribe or stop.

Even after opting out of promotional communications, we may continue to send non-promotional messages concerning appointments, transactions, accounts, safety, policy changes, or services you have requested.

Improving and Personalizing the Services

We may use personal information to:

• Understand how visitors use our website;

• Improve website functionality;

• Improve client and community experiences;

• Evaluate the effectiveness of content;

• Develop new offerings;

• Personalize relevant information; and

• Maintain the quality of our Services.

Where reasonably possible, we may use aggregated or de-identified information for analysis and improvement.

Security, Fraud Prevention, and Safety

We may use information to:

• Authenticate accounts;

• Protect our website and platforms;

• Detect or investigate suspicious activity;

• Prevent fraud;

• Address misuse;

• Protect community members;

• Enforce agreements and policies;

• Protect the rights and safety of Luxe Vitae and others; and

• Maintain the security and integrity of the Services.

Legal and Administrative Purposes

We may use information to:

• Comply with applicable laws;

• Maintain tax, accounting, and business records;

• Respond to lawful legal requests;

• Establish, exercise, or defend legal claims;

• Resolve disputes;

• Enforce contracts and policies;

• Manage complaints; and

• Meet regulatory or administrative obligations.

9. How Information May Move Between Our Platforms

Information may move between the platforms we use when reasonably necessary to provide the service or communication you request.

For example:

• A website inquiry may lead to an invitation to schedule through Healthie;

• A Tidio chat may be followed up through email;

• A WhatsApp inquiry may lead to account creation or scheduling through Healthie;

• A Shopify transaction may be connected to a coaching enrollment;

• A Vitae Vibe membership form may be used to send community communications; or

• Transaction information may be retained for accounting and administrative purposes.

We do not intentionally copy all information into every platform.

We aim to transfer only the information reasonably necessary for service delivery, communication, administration, security, or legal compliance.

10. How We Disclose Personal Information

We may disclose personal information in the following circumstances.

Service Providers

We may disclose information to companies that perform services on our behalf, including providers of:

• Website hosting;

• E-commerce services;

• Payment processing;

• Scheduling;

• Client management;

• Secure messaging;

• Video communication;

• Live chat;

• Automated customer assistance;

• Email delivery;

• Analytics;

• Cloud storage;

• Information technology;

• Accounting;

• Legal support; and

• Other business operations.

These providers may include Shopify, Healthie, Tidio, WhatsApp, payment processors, email providers, and related technology providers.

They process information under their own privacy policies, terms, contractual obligations, and applicable law.

At Your Direction or With Your Consent

We may disclose information when you ask us to do so or consent to the disclosure.

For example, you may authorize us to coordinate with a person or professional you identify.

Business and Professional Support

We may disclose limited information to accountants, attorneys, consultants, contractors, or other professionals who help operate or protect Luxe Vitae.

Such information is disclosed only when reasonably necessary for their work.

Legal Compliance and Protection

We may disclose information when we reasonably believe it is necessary to:

• Comply with applicable law;

• Respond to a subpoena, court order, warrant, or lawful government request;

• Protect our legal rights;

• Investigate fraud or misuse;

• Protect the safety of a person;

• Enforce our agreements or policies; or

• Participate in legal proceedings.

Business Transfers

If Luxe Vitae is involved in a merger, acquisition, restructuring, financing, sale of assets, bankruptcy, or similar business transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.

11. Shopify and Payment Processing

Our website and online store are hosted by Shopify.

Shopify may collect and process personal information concerning your access to and use of the website in order to:

• Provide the Shopify platform;

• Operate website and checkout functions;

• Process transactions;

• Maintain security;

• Prevent fraud;

• Improve its services; and

• Provide features enabled by Luxe Vitae.

Information submitted through the Shopify-powered website may be transmitted to Shopify and its service providers, including providers located outside your country.

Shopify may process certain information as a service provider to Luxe Vitae and, in some circumstances, for its own purposes as described in Shopify’s privacy notices.

Your rights relating to information processed independently by Shopify may need to be exercised directly through Shopify.

Payment information may also be processed by Shopify’s or Healthie’s payment-processing partners. Luxe Vitae does not control the independent privacy practices of those payment processors.

12. Cookies and Similar Technologies

Our website and service providers may use cookies, pixels, tags, local storage, and similar technologies to:

• Operate the website;

• Remember preferences;

• Maintain security;

• Enable forms and chat;

• Understand website traffic;

• Measure performance;

• Support analytics;

• Personalize content;

• Prevent fraud; and

• Support advertising where permitted.

Some cookies are necessary for the website to function. Other cookies may be optional depending on your location and applicable law.

Where required, you may manage certain cookie choices through our cookie banner or privacy settings.

You may also adjust your browser settings to block or delete cookies. Blocking certain cookies may affect website functionality.

13. Advertising, Sale, and Sharing of Personal Information

Luxe Vitae does not sell personal information in exchange for money.

However, some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. Certain uses of cookies, advertising technology, analytics, or Shopify features may be considered a sale or sharing under those laws even when no money is exchanged for the information.

Depending on where you live, you may have the right to opt out of:

• The sale of personal information;

• The sharing of personal information for cross-context behavioral advertising; or

• The processing of personal information for targeted advertising.

Where applicable, you may exercise these choices through the privacy controls or opt-out page available on our website or by contacting us.

If you visit our website with a legally recognized Global Privacy Control signal enabled, we may treat that signal as an opt-out request where required by applicable law and where our systems are able to detect and apply it.

We do not knowingly sell or share coaching-session content, intake responses, or confidential coaching communications for targeted advertising.

14. Sensitive Information and Communication Safety

We ask that you provide only information that is reasonably relevant to the service you are requesting.

Please do not send the following through public forms, Tidio, ordinary email, or WhatsApp unless we specifically request it through an appropriate channel:

• Passwords;

• Complete payment-card numbers;

• Banking credentials;

• Government identification numbers;

• Copies of identity documents;

• Detailed medical records;

• Detailed mental-health records;

• Information concerning an emergency;

• Information concerning immediate harm; or

• Other highly sensitive or confidential materials.

Luxe Vitae is not an emergency service.

Do not use our website, chat, email, WhatsApp, Healthie, or coaching services to report an immediate medical, mental-health, safety, or other emergency.

In an emergency, contact the appropriate emergency service or qualified local professional in your location.

15. Legal Bases for Processing

If you are located in the European Economic Area, the United Kingdom, or another jurisdiction that requires a legal basis for processing, we may process personal information under one or more of the following bases:

• Contract: Processing is necessary to provide services you requested or to take steps before entering into an agreement with you.

• Consent: You have given permission for a specific use, such as certain marketing communications.

• Legitimate interests: Processing is reasonably necessary to operate, improve, secure, or protect our Services and does not override your fundamental privacy rights.

• Legal obligation: Processing is necessary to comply with applicable law.

• Protection of vital interests: Processing is necessary to protect someone’s health or safety in a serious situation, where legally permitted.

• Legal claims: Processing is necessary to establish, exercise, or defend legal rights.

Where we rely on consent, you may withdraw that consent at any time. Withdrawal does not affect processing that occurred lawfully before the withdrawal.

16. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and for legitimate legal, administrative, security, and business needs.

Retention periods may depend on:

• The nature of the information;

• The length of our relationship with you;

• Whether you maintain an account;

• Whether you participate in coaching or Vitae Vibe;

• Contractual requirements;

• Tax and accounting obligations;

• Legal limitation periods;

• Security and fraud-prevention needs;

• Dispute resolution; and

• Applicable law.

Different categories of information may be retained for different periods.

For example:

• Transaction and payment records may be retained for tax, accounting, and legal purposes;

• Coaching agreements, forms, and administrative records may be retained for service continuity, documentation, and legal protection;

• Chat and customer-support communications may be retained to address inquiries and improve service;

• Vitae Vibe membership information may be retained while membership is active and for a reasonable period afterward;

• Marketing information may be retained until you unsubscribe or ask us to delete it, subject to legal exceptions; and

• Information needed to record an opt-out request may be retained so that we can honor that request.

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to technical and legal limitations.

Information retained by third-party providers may be subject to their own retention practices.

17. Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include:

• Password-protected accounts;

• Access controls;

• Secure third-party platforms;

• Encrypted connections where provided by our platforms;

• Limiting access to information;

• Account authentication;

• Record-management practices; and

• Use of service providers with privacy and security programs.

However, no website, electronic communication, storage system, or transmission method is completely secure.

We cannot guarantee absolute or perfect security.

You are responsible for protecting your account credentials, using secure devices and networks, and notifying us if you believe your account or communications have been compromised.

18. International Data Transfers

Luxe Vitae may serve clients and community members in different countries.

Our service providers may store, transfer, or process personal information in the United States, the Dominican Republic, or other countries outside the country where you reside.

Privacy laws in those countries may differ from the laws in your location.

Where required by applicable law, we or our service providers may rely on recognized safeguards for international transfers, including contractual protections, adequacy decisions, or other lawful transfer mechanisms.

By using the Services, you understand that your information may be processed in countries other than your country of residence, subject to applicable law.

19. Third-Party Websites and Services

The Services may contain links to websites, platforms, social media pages, or services operated by third parties.

We are not responsible for the privacy, security, accuracy, or practices of third-party services that we do not control.

Before providing information to a third party, you should review its privacy policy, terms, and security practices.

The inclusion of a third-party link does not necessarily represent an endorsement of that third party.

20. Children’s Privacy

Luxe Vitae coaching services and website purchasing features are not directed toward children who are unable to provide valid consent under applicable law.

We do not knowingly collect personal information from children through the website without appropriate authorization.

Certain Vitae Vibe community activities may be suitable for families or may include minors when specifically described. When information about a minor is reasonably necessary, we may require permission from a parent or legal guardian.

Parents and guardians should not submit sensitive information about a child unless it is reasonably necessary and has been requested through an appropriate channel.

If you believe a child has submitted personal information to us without appropriate authorization, please contact us so we can review and, where required, delete the information.

We do not knowingly sell or share the personal information of individuals under 16 for targeted advertising.

21. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights:

• The right to know whether we process your personal information;

• The right to request access to personal information we maintain about you;

• The right to request correction of inaccurate information;

• The right to request deletion of certain information;

• The right to receive a portable copy of certain information;

• The right to object to certain processing;

• The right to restrict certain processing;

• The right to withdraw consent;

• The right to opt out of certain marketing;

• The right to opt out of certain sale, sharing, or targeted advertising activities;

• The right to appeal certain decisions concerning a privacy request; and

• The right to lodge a complaint with an applicable data-protection authority.

These rights are not absolute. We may decline or limit a request where permitted by law, including when information must be retained for legal, security, tax, accounting, contractual, or dispute-resolution purposes.

Submitting a Request

To submit a privacy request, contact us at:

Jessicamarimedrano@luxevitae.com

Please describe the nature of your request and the information or service involved.

We may need to verify your identity before completing a request.

We will use information submitted for verification only to evaluate and respond to the request, prevent fraud, and meet legal obligations.

Where permitted by law, you may use an authorized agent. We may require evidence that the agent has authority to act on your behalf and may also ask you to verify your identity directly.

We will not unlawfully discriminate against you for exercising a privacy right.

Information Controlled by Third Parties

In some circumstances, Shopify, Healthie, Tidio, WhatsApp, a payment processor, or another platform may independently control certain information.

We may direct you to the relevant provider when a request concerns information that provider controls and that Luxe Vitae cannot directly access, correct, export, or delete.

22. Communication Preferences

You may unsubscribe from promotional emails using the unsubscribe link included in the email.

You may ask us to stop promotional WhatsApp messages by replying with a clear unsubscribe request.

You may also contact us at Jessicamarimedrano@luxevitae.com to update your communication preferences.

Opting out of promotional communications will not prevent us from sending necessary messages related to:

• Your appointment;

• Your account;

• A transaction;

• A service you requested;

• Vitae Vibe administration;

• Policy or legal updates;

• Safety or security; or

• An active business relationship.

23. Complaints

If you have a concern about how Luxe Vitae handles personal information, please contact us first so we can review the matter.

You may contact us at:

Jessicamarimedrano@luxevitae.com

Depending on where you reside, you may also have the right to submit a complaint to a local privacy, consumer-protection, or data-protection authority.

24. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our Services;

• Changes to the technology or providers we use;

• New coaching or community offerings;

• Changes in our privacy practices;

• Operational needs;

• Security considerations; or

• Legal and regulatory requirements.

When we update the Privacy Policy, we will revise the “Last updated” date and post the updated version on our website.

Where required by law, we may provide additional notice of material changes.

25. Contact Us

For questions about this Privacy Policy, our privacy practices, or your personal information, please contact:

Luxe Vitae
Jessica Mari Medrano, Founder and Life and Health Alignment Coach
Email: Jessicamarimedrano@luxevitae.com

Luxe Vitae provides coaching, educational, community, and personal-development services. Luxe Vitae does not provide medical treatment, psychotherapy, mental-health treatment, legal advice, financial advice, or emergency services.